Optimising conversion without compromising luxury
Client
Wilderness Safaris offers premium travel to some of the world’s most remote and breathtaking locations. They combine raw, natural experiences with all the comfort and luxury travellers could want.
Results
Challenge
Despite a beautifully designed website that reflected the brand’s luxury positioning, paid media campaigns were costing far too much. The site wasn’t converting visitors into enquiries efficiently, resulting in an unsustainable cost per acquisition.
Approach
We redesigned user journeys across the site to make them smoother and more intuitive. Stunning visuals and clear layouts guided visitors naturally, presenting calls to action at the right moments - all while maintaining the brand’s luxurious look and feel.
Striking the right balance between visual appeal and results
Action
We redesigned user journeys across the site to make them smoother and more intuitive. Stunning visuals and clear layouts guided visitors naturally, presenting calls to action at the right moments - all while maintaining the brand’s luxurious look and feel.
Outcome
The new website delivered impressive results: visitors could now easily enquire, supported by clear messaging, visuals, and a seamless experience.
Project leads
Toby Felton
Josh Trim
