Modernising a group of sites for a marine services provider
Client
Solent Rib Charter operate a number of water-based businesses across the UK and Europe. Their sub-brand sites needed a refresh, while maintaining a consistent look and feel.
Results
- Drastically reduced time required to deliver distinct webpages
- Increased responsiveness and performance across devices
Challenge
Each sub-brand had unique requirements, so the challenge was to design versatile page sections that could adapt to varying content.
Approach
Breaking key pages into modular components allowed us to build a shared design system. With each brand’s styling applied, the experience remained recognisable, consistent, and cohesive.
Five sites, one component library, endless variations
Action
Throughout the design process, we were careful that our components didn’t restrict layouts or make the sites feel repetitive. Instead, we designed a range of customisable features to ensure each section felt distinct.
Outcome
Our library of around 30 sections enabled us to efficiently create key page templates across five sites. This modular approach carried through to the build, providing complete flexibility for the platforms to scale alongside rapid growth.