A bold new identity for a Shopify Platinum Partner
Client
Roswell NYC is an award-winning Shopify agency based in the USA. Working in partnership with global brands, they have become a leading name among the ecommerce sector. After years of collaboration, we were invited to elevate their website experience.
Results
- Drastically reduced time required to deliver distinct webpages
- Increased responsiveness and performance across devices
Challenge
Despite a beautifully designed website that reflected the brand’s luxury positioning, paid media campaigns were costing far too much. The site wasn’t converting visitors into enquiries efficiently, resulting in an unsustainable cost per acquisition.
Approach
We redesigned user journeys across the site to make them smoother and more intuitive. Stunning visuals and clear layouts guided visitors naturally, presenting calls to action at the right moments - all while maintaining the brand’s luxurious look and feel.
Creating an immersive digital experience that reflected Roswell’s position as a leading Shopify agency for global brands
Action
Creating a bold identity went beyond big typography and high-contrast layouts. We incorporated animation and movement to give the site depth, with interactions triggered by scrolling or user actions - carefully designed to enhance the experience without distracting from the work.
Outcome
Our goal was two-fold: to create a site that users want to explore, boosting engagement and time spent on each page, and to deliver a visual experience that showcases Roswell’s creative and technical expertise, reflecting everything they stand for.
