Fully integrated design support for a high-volume HubSpot agency

More content than their own capacity allowed

BBD Boom helps businesses get more from HubSpot through tailored CRM strategies and custom implementation. As a highly accredited partner they work with organisations across a range of sectors, and alongside delivery they publish the practical insight and thought leadership their clients rely on.

They wanted to raise the standard of their marketing and publish more of that insight, but limited resource and capacity were holding them back, and projects often sat in a queue. Hiring an in-house designer looked costly, and would still have given them a narrower creative skillset than the work needed. They came to Salo for a way around both problems.

A whole creative team, on credits rather than headcount

The approach was simple: flexible design support that gives them the expertise of an entire creative team rather than one hire. It runs on a streamlined, credit-based system that keeps admin low and work moving, managed through a dashboard where tasks are tracked and everyone can see where things stand.

Stakeholders at BBD Boom speak directly to the designers doing the work, which cuts out the calls and the crossed wires. They have a dedicated design contact, but the tasks themselves are picked up by whoever on our team has the right expertise.

170 projects in 18 months, and no burnout

Projects now move from brief to completion in a matter of days. That has freed up internal resource and given the marketing team the capacity to sustain a level of output that was not previously possible, across marketing assets, thought leadership and events.

We have integrated as an extension of the BBD Boom team, on hand exactly when needed, and the quality has stayed consistent without anyone burning out.

Salo’s Flexi Design package has transformed our creative workflow at BBD Boom - briefs move seamlessly, turnarounds are rapid, and the output is consistently on-brand and studio-quality. Their flexibility means they fit in wherever we need them, helping us scale campaigns without sacrificing quality or deadlines.